What is SEO & PPC? – Which Strategy is Best?

Online marketers need to know and understand the importance of both SEO and PPC campaigns when advertising their websites and contents. Both are effective and trusted methods, and both have their own benefits as well as a couple of flaws. In this post we will explore both methods.

Let’s start with SEO Continue reading “What is SEO & PPC? – Which Strategy is Best?”

Best Keywords Tool

Best Keywords Tool

Do you want to find high quality keywords, that are right for your marketing campaign?

Try a search online below and start your research now

What determines a quality keyword?

Below I will describe the key metrics to getting a keyword that will help get your website higher up the pecking order

  1. Monthly Searches – How many searches a month are done on that particular keyword. This shows you the traffic on that search. Any traffic is good, it shows people are showing an interest in that field.
  2. Keyword Quality Indicator (KQI) – a quick way of showing you the quality of your keyword for your marketing campaign for either PPC or SEO.
  3. Quoted Search Results (QSR) – this determines your competition! The QSR is the number of competing pages against that exact keyword search. Your ultimate goal should be QSR’s of under 300. Without this figure, you will not be sure whether the keyword is a good one, or a great one to get your page noticed.
  4. SEO (Search Engine Optimisation)Power – This will show you how good the keyword is for getting SEO rankings. If you can get your pages/posts ranked in SEO, this leads to traffic. With traffic, you can start making money online.

So to get started, the key is research. And the research tool you require is here, and it is free to get started.

Want to know more about the importance of Keyword Research, then watch the video below:

Master the Keyword Research Process

If you haven’t started your website yet, you can also use this tool to help find a domain name that can stand out too.

Any questions you may have, or if you want help, please leave a comment below.



What is SEO?

Trying to get your website noticed?

So you have spent a lot of time designing the website that demonstrates clearly what you’re your business is about, and radiates your personality with passion!!

But your website isn’t getting noticed on google?google homepage

This could mean your business doesn’t take off, no one is visiting your site, Is there any help?

We can offer help; you need to understand the importance of a search engine optimisation package (SEO) combined with understanding Keywords

So what exactly is SEO?

SEO stands for Search Engine Optimisation. It helps your website become search engine friendly, with a view to getting you indexed with a search engine, the package I use links with google where 2/3 of the online traffic go through. It means your posts and pages will get indexed and ranked correctly.

The package I use; it comes with a free all in one SEO plug-in and it is really easy to set up

Using the plug-in is great, but the key to SEO is understanding the importance of keywords.


SEO on its own won’t make your website go higher up the rankings.

If you are doing a page on selling books online, there could be thousands of pages on that subject. But when people are searching for what they specifically want on a search engine. If your page has the right keyword, it can mean your page is likely to get higher up the search page.

That way if your use the right keywords, the higher you can be in the search engine.

SEO + Right Keyword = Website success

Sounds simple? There is a little more to it than that, as the content of your website also needs to be able to draw your visitor in. If you focus solely on keywords without thinking about your content, you can hurt your rankings too.

But it also doesn’t make sense in spending hours on content without an SEO plug-in and the right keyword to get it seen.

Where can I get an SEO + Keyword tool

If you want help and support with a website, that comes complete with a WordPress backed website, complete with an all-in-one SEO plugin for free try this link.

You can also try a keyword tool here free, with 30 free searches, you can upgrade if you find it is the right tool for you.jaaxy keyword tool

With a free website, and the right keyword you can get your website noticed.

Hope you found the article interesting, and any comments/questions leave them in the comments.