PRODUCT_NAME : eBay Partner Network (EPN)
VERDICT: Solid Affiliate Partner Choice
WHAT IS THE EBAY PARTNER NETWORK
eBay has 162 million active buyers, and 5 million sellers offering $70 billion in merchandise a year operating in 13 countries. The eBay partner network allows you to advertise their website or listings and earn commission when someone follows that link and makes a purchase (affiliate marketing). eBay used to be all about used items, but with 80% of over 800 million listings being listed as new, you can see where it has moved to and makes it a sound choice as a partner
WHO IS THE EPN FOR?
If you have a website or blog you can get an account (need a website?), the prerequisites are relatively simple, i.e. you must have a valid phone number, a working website and a valid payment method whilst agreeing to the terms and conditions. All quite normal when signing up with an affiliate account, but there are no checks on the number of visitors to a site, so someone new could get an account.
HOW THE EPN WORKS
They offer several tools to help make the most of the EPN, they have banners, widgets etc. But a feature I liked is you can create a custom link to items on eBay. You know your viewers, so create items they are going to be interested in. The more clicks and purchases, the more likely you are to make money. With analytics to help you to.
What I also liked is you only need to earn $25 before eBay pay you money to your account, some have a really high threshold, so you could be waiting a while to receive any money.
WHAT I LIKE ABOUT IT?
- Easy to get started and use
- Several different tools to personalise it for your site
- Ability to share single listings on social media
- Easy to understand Analytics including impressions
- Minimum threshold of $25 before receiving funds
WHAT COULD BE IMPROVED?
- Commission rate fluctuates depending on type of listings (between 40%-80%)
- Commission rate not as high as some, and does depend on whether your readers are into auction sites
They offer several training videos and descriptions on how to get started and how to use the tools available. They also offer a blog which describes different features and how to get the best out of the program.
There are a few tools to help get it exactly how you want it, you also get a ‘bookmarklet’ tool which means as you browse the site, you can create a link from there
WHAT CAN YOU EXPECT FROM SUPPORT?
The blog has several features to start with, and they offer customer service options in 5 languages to cover all the 13 countries they operate in.
The FAQ is quite extensive, but if you need anything else customer service is just as good as if you were a buyer having an issue on eBay.
HOW MUCH DOES IT COST?
The great thing is it doesn’t cost you a penny
FINAL OPINION & VERDICT
I feel the eBay Partner Network is a great partner for anyone with a website hoping to make some extra money, it doesn’t cost anything to get started, they have all the tools to make appealing ads on your sites and/or social media. Being an auction site, it does depend on the listing and the commission rate as to what you will make, but still a solid choice.
If you have any experience with the eBay Partner Network, please let me know.
Any questions on this or affiliate marketing in general, please leave me a comment.
Thanks for reading.